Delta Digital · Chicago presentation
The brief
Find practical ways to improve engagement across our websites.
The approach
Review selected products, identify friction, and show what could work better.
The opportunity
Help visitors stay longer, sign up, and come back.
Follow along
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Scan to follow along with the product UX review.
Shared Opportunities
Alongside individual site fixes, these portfolio-wide proposals can support engagement without committing every product to the same rollout.
Shared accounts
One durable member home
Member value
Free and paid benefits
Discovery follow-up
Topics, updates, resume
Saved content, collections, preferences, and activity history—so members have a durable home across sites.
Build toward an owned membership experience. Replacing Memberful is a longer-term option to evaluate, not an immediate migration commitment.
Useful reasons to register; additional value worth paying for where appropriate.
Turns save intent into known readers while protecting public content reach.
Follow topics, receive relevant updates, and pick up where you left off.
Gives visitors a clear reason to return without committing every site to the same rollout.
Review Framework
Four lenses for spotting where engagement breaks down.
Save
Can people keep something useful and easily find it again?
Discovery
How easily can people find what they came for—and something useful next?
Trust
What gives people confidence in our content and recommendations?
Return
What gives people a reason to come back?
Select a product to open its review
Takeaways
01
Where do visitors lose momentum?
02
Is the biggest gap Save, Discovery, Trust, or Return?
03
What three to five changes would help your audience?
04
Which improvement would you tackle first, and why?
05
Could another product benefit from the same capability?
06
What would show that the change improved engagement?